VIRginia International Raceway, in Alton, VA

HyperFEST is the destination for those who want to be immersed in one of the premier automotive lifestyle events. With activities taking place on asphalt, dirt, mud, grass, and air; we have you covered. From camping with your friends & family, riding with world class professional drifters, or enjoying music from a variety of artists, HyperFEST offers numerous activities to enjoy on and off the track.

HyperFEST presented by Grassroots Motorsports is the largest automotive event on the East Coast and 2020 marks the 19th anniversary of HyperFEST. Next year's event will take place on Friday, May 15 - Sunday, May 17 at VIRginia International Raceway located in Alton, VA on the VA/NC border.

Tickets will be available soon.


We’ve been working hard this past year to ensure everyone has the best experience possible, so here’s a sample of some of the new things we have lined up for 2019. Integrated camping into the online ticketing system so no more having to purchase at the gate, added 2 more music stages, increased the number of music attractions, more food trucks operating with extended hours, themed sound camps, added Touring Laps on the 3.27-Mile VIR Full Course, and updated GRM Experience Packages.

Featured attractions include Drifting, 3 Stages of Music, Tire Rack Ultimate Track Car Challenge, Time Attack, Koni Power Wheels Attack by Red Line Oil, SpeedTrendSociety Car Show, Breakfast Club MotorVice, National Auto Sport Association Road Racing, Sarek Motorwerke Off-Road Experience featuring Obstacle Courses & Trail Runs, X-Force Exhaust Burnout Contest & Sound Off, NASA Rally Sport, HyperDRIVEs (where you can drive your own car on track with an instructor), Drift Rides, Racecar Rides, Helicopter Rides, HPDE: High Performance Driving Event, Off-Road Rides, Formula Experiences Racecar Rides, Exedy Rally Rides, VLMRA Lawn Mower Racing, Models, Karting, Vendor Midway, Kid Zone, PRS Air Guitar Contest, Spectator Games, Camping, and more.

Whether you want to participate, spectate, or do both; there are a variety of ways for you to experience and enjoy HyperFEST. To simply put it, ...there's something for everyone at this year's HyperFEST


If you have a vehicle to drive on track or off-road, great! If not, no worries, we have plenty of other exciting ways for you to participate AND even get on track or off-road.

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Not quite ready to get on track in your vehicle or with another person in theirs, no problem. There's still plenty of things you can see and do. 

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Tickets for the 2020 event we be available shortly. To be one of the first to know exactly when they will be available, you can sign up for our mailing list at the bottom. We promise not to send you spam.


If you're looking for one stop shopping, we have you covered. With our Grassroots Motorsports Experience Packages, we take the headache out of coordinating activities to ensure you get the maximum experience possible without missing a thing. We offer three different levels of enjoyment depending on your speed (4-speed, 5-speed, or 6-speed) that you can choose from. Each package includes a variety of activities lumped together for a discounted price.